CHF/USAID/USDA FUNDED GER INITIATIVE TV BID
CHF INTERNATIONAL
16 Inspirational Infomercials
(short films - 2:27 minutes each)
Filming and Editing Production: Zanjan T. Fromer
Origrinal Soundtrack: Zanjan T. Fromer
Photography: Zanajn T. Fromer
Human Resource: Raja
"It was great to work with Adventure Studio's Team in putting together the videos of our clients. The videos do a wonderful job in portraying our clients and their work. Adventure Studio's Team listened to our ideas on what we wanted to convey and delivered a wonderful product in the agreed to timeframe. The clients and advisors that worked with Adventure Studio in the filming appreciated the respect and patience that the film crew showed them. All the way around, it was a good experience for the GER Initiative." - Margaret Herro, Chief of Party of CHF International's Mongolian Ger Initiative funded by USAID/USDA.
"These infomercials will soon be airing on national television in Mongolia. Congratulations to the Growing Entrepreneurship Rapidly (GER) Initiative team on a fine job producing these first-rate promotional pieces."
- Heather Bowen, Communications Manager
Project Description:
These infomercials inform and inspire both ger district residents and general populace, focusing on the message that successful business activities, initiated by local entrepreneurs, are being formed and successfully operating within the ger districts.
Creative short infomercials that focus on the different objectives and successes within Ger Initiative’s activities will serve to support the Ger Initiative’s aims and goals. In addition, these films will publicize client successes as inspirational pieces for both residents of the ger districts and urban area alike. Focus topics presented as short infomercials will quickly brand an image, message, idea, and/or vision for the Ger Initiative, and expand the project’s work to a much broader audience than can be reached via seminars, workshops or other formats that require more intensive set-up and staff time.
In addition, infomercials can be broadcasted repetitively in both sequential and semi-randomness forms for months without boring the audience as would be the case with a one-piece documentary or short film. Short infomercials are beneficial as they continually brand the CHF and USAID names to the general audience, as well as greatly maximizes CHF’s broadcast budget.
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